How to Cancel Amazon Prime
Last updated: March 10, 2026
Amazon Prime is notoriously difficult to cancel. Amazon uses multiple confirmation screens and persuasion tactics to discourage cancellation. Our guide helps you navigate the maze quickly.
Cancel Amazon Prime directly
Opens the official cancellation page
Step-by-step instructions
Website
recommended- 1
Go to amazon.com (or your local Amazon site) and sign in
- 2
Go to Account & Lists → Your Prime Membership
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Click 'Update, cancel and more' on the left
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Click 'End Membership' at the bottom
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Amazon will show you benefits you'll lose — click 'Continue to Cancel'
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They'll offer discounts or a pause — decline by clicking 'Continue to Cancel' again
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Confirm by clicking 'Cancel Membership' one final time
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⚠️ You may need to click through 4-6 screens of retention offers
Good to Know
- •Amazon uses dark patterns: expect multiple screens trying to keep you.
- •You may be offered a discounted rate or a pause — decline if you want to fully cancel.
- •If you haven't used Prime benefits, you may qualify for a refund.
- •Prime Video, Prime Reading, and free shipping all end with cancellation.
Frequently asked questions
Why is Amazon Prime so hard to cancel?
Amazon uses intentional friction (dark patterns) including multiple confirmation screens, benefit reminders, and discount offers. EU regulators have fined Amazon for this practice.
Can I get a refund?
If you haven't used any Prime benefits since your last renewal, Amazon may offer a full refund. Partial refunds are sometimes available.
What benefits do I lose?
Free shipping, Prime Video, Prime Reading, Prime Gaming, Amazon Photos unlimited storage, and early access to deals.