How to Cancel Amazon Prime in United Kingdom
Your Rights in United Kingdom
Under the UK Consumer Contracts Regulations 2013, you have a 14-day cooling-off period for most online subscriptions. The Consumer Rights Act 2015 provides additional protections. If a service was misrepresented or is not as described, you may be entitled to a full refund.
Cooling-off Period
14 days (Consumer Contracts Regulations)
Regulatory Body
Citizens Advice / Trading Standards
Steps to Cancel Amazon Prime
Go to amazon.com (or your local Amazon site) and sign in
Go to Account & Lists → Your Prime Membership
Click 'Update, cancel and more' on the left
Click 'End Membership' at the bottom
Amazon will show you benefits you'll lose — click 'Continue to Cancel'
They'll offer discounts or a pause — decline by clicking 'Continue to Cancel' again
Confirm by clicking 'Cancel Membership' one final time
⚠️ You may need to click through 4-6 screens of retention offers
Tips for United Kingdom
- •UK law gives you a 14-day cooling-off period for most online purchases
- •If you cancel a free trial before it ends, you should not be charged
- •Contact Citizens Advice (0808 223 1133) for free help with subscription disputes
Direct Cancel Link
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